What is (good) SEO content?
What is (good) SEO content?
When you read the term "SEO content," you probably first think of texts written in a way that allows Google to find them. In other words, all the text content on your website or blog. That's true—but only to a certain extent. Take five minutes to read and find out what else counts as SEO content besides text. And what else you should consider […]
When you read the term "SEO content," you probably first think of texts written in a way that allows Google to find them. In other words, all the textual content on your website or blog. That's true—but only to a certain extent. Take five minutes to read and find out what else counts as SEO content besides text. And what you should pay attention to if you want good content.
What to expect in this article
What is content??
In online marketing, "content" refers to all the information on a website. This includes text as well as images, graphics, videos, GIFs, and audio files.
And what then is SEO content?
Search engine optimized content refers to content that search engines like. (Literally.)
How am I supposed to imagine that?
Search engines use specific algorithms that, in turn, favor content with certain characteristics. For SEO texts, these include, for example..
- a logical structure with appropriate headings.
- Relevant links within the page and to other websites.
- Targeted search terms (so-called keywords).
If you want to rank at the top of Google, SEO content that takes these factors into account is a good prerequisite.
How can I recognize good SEO content?
The better your website is received, the more often it will be suggested to potential visitors by Google and other search engines – and visited more frequently.
Leaving Google aside: Good content is also important so that your customers stay on your website as long as possible (time spent) and interact with it as much as possible (i.e., click, contact you, or buy things in your shop). This is called user experience (UX) – and it's also a ranking factor.
3 types of good SEO content you should know
1. Goodtext content
Particularly important for good website texts are:
- Structure (headings, paragraphs, content structure)
- Readability (foreign words, sentence structure, few passive sentences)
- Text length (not too long, not too short)
- Sentence length (not too long, not too short)
- Keyword density (natural, not stuffed)
- certain transitional and filler words.
All these points are what Google considers good texts. Based on this, it filters out useless and meaningless content (so-called thin content) from the search results, thus preventing websites from becoming unreadable keyword deserts.
Text content refers to all textual content on your website. This includes not only the texts that are obviously readable, such as blog posts or landing pages.
But also the SEO title, SEO description (meta description), or the menu headings.
2. Good image content
Particularly important criteria for good image SEO are:
- File name
- Alt tags
- Descriptions
- unique, original images
- Relevant choice of motifs with added value
- File size (loading time vs. detectability)
Good visual content is also extremely important in online marketing: Our brains process visual information faster than written information. Visual content also stays in our memory longer than text.
Therefore, images are important for the SEO ranking of the page.
And: Users can also find your website via image search.
For a long time, search engines couldn't analyze what was shown in images on their own. Despite the increasing prevalence of artificial intelligence, it remains important to make visual content – graphics, photos, and videos – accessible to Google and other search engines.
3. Unique Content (& Duplicate Content)
Search engines favor so-called "unique content." This means that every piece of content—whether image, text, or video—should only appear once on your website. And ideally, only once on the entire internet.
Furthermore, unique SEO content is also more appealing to customers and readers, guaranteed! New content is simply much more exciting than generic, familiar content.
So: avoid duplicate content!
What clients ask me about SEO content…
Will SEO content only rank on Google, or also on other search engines?
Google (and all other search engines) are getting smarter all the time. This means that their algorithms are getting better and better at understanding how we humans think.
The content we humans find valuable is increasingly being rated as good by Google, Yahoo, Bing, and other search engines.
SEO content marketing is my attempt to better understand people and give them exactly what they're looking for: help, information, entertainment – real added value.
Therefore, I dare say: good content will prevail and be found. By Google, just like by all other search providers.
How much does (good) SEO content cost?
Good question. Unfortunately, it's about as difficult to answer in general terms as asking, "How much does a car cost?" I can only answer the question about costs based on a well-thought-out SEO content strategy . Because content SEO is—depending on the niche—a medium- to long-term process.
One thing is certain, though: strategically created SEO content is an investment that will pay off for a long time. It will attract visitors to your website for years to come, especially if you maintain it well. Just like with a car.
What benefits does good SEO content bring to my website?
Thanks to SEO-optimized content, customers will find your website when they search for this or similar products on Google, regardless of whether they use a word, image, or product search.
When they then visit your site, they'll find exactly the information or products they were looking for. Because you know what their search intent was – and you provide it.
That's what SEO content marketing brings to your website:
- higher click-through rate (CTR for short)
- More traffic from specific potential buyers
- more profit.
What is the advantage of SEO content compared to traditional content marketing?
In traditional content marketing, marketers consider—usually based on experience, personas, and/or surveys—what kind of content their customers might be interested in: entertaining blog posts, helpful FAQ pages, detailed product descriptions, informative white papers with added value, and so on. However, content marketing lacks a data-driven foundation for content production. It relies primarily on chance and the personal experience of the content writers.
In SEO content marketing, on the other hand, marketers work strategically with tools. These tools filter search queries by frequency, search intent, cost per click, seasonality, and other criteria. For example, in 2022, approximately 220 Germans searched for "seo content marketing" on Google each month. That's 210 more people than those who searched for, say, "content seo marketing."
Although you rank for similar search queries with both keywords, you'll reach significantly more people with the search term "seo content marketing." As you can see, with SEO-based content marketing, you can justify your marketingdecisionswith concrete figures.
Let's be honest: content production is expensive. Do you want to leave your company's success to chance? Or would you rather use an SEO content strategy to know exactly how large your target audience is and what other topics might interest them?
Plus: a major benefit of SEO-based content marketing is that you'll never run out of topics for your content production. As long as customers are searching for your topics, you can keep engaging them on your blog with content that offers them added value.
