Forgotten content formats – and how successful journalists use them for AI search
Many marketers know that listicles aren't very effective anymore… There are simply too many mediocre content out there on the internet. But what content formats could be interesting for AI search instead? And is it best to use them on-page or off-page? I asked these questions to four successful journalists from my network – and here are their answers […]
How I use AI prompts: Write SEO content faster (and better)
Tools like Claude, ChatGPT, or Neuroflash sometimes produce usable content drafts. However, these drafts aren't valuable enough on their own to rank well on Google or in AI search results. What these tools excel at, though, is supporting you throughout the entire content creation process – from brainstorming and metadata creation to checking for SEO and geo-optimisation. That's precisely why I've created a structured AI prompt sequence […]
SEO copywriter – what exactly is that?
Writing content is an everyday occurrence – at least for me. For many people, however, the profession of copywriter is completely foreign. That's why I'd like to answer the question today: "Copywriter, what is that?" And I'll do so from my personal perspective as a freelance copywriter in Augsburg.
What decision-makers in marketing should know about GEO – and what is nonsense
ChatGPT recommends products and brands today. So does Copilot. And Google AI Overviews certainly does. Those who are recommended sell. Those who aren't recommended quietly lose customers. Generative Engine Optimisation (GEO) is changing the rules of the game in marketing. Younger target groups and early adopters are already searching and comparing using AI systems. With AI optimisation, you can also make your website more attractive to […]
Writing (or having someone write) blog articles: 3 tips from a pro
Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take 5 minutes to read this. Then you can start with the […]
Netiquette in marketing: Why respect is not a nice-to-have
How can we respectfully decline a promotion? What is the true cost of a lack of communication? And how is AI changing the appreciation of creative work? As a marketing service provider, I spoke with Sarah Brechensbauer, head of the marketing and communications department at the construction company Ed. Züblin AG. Together, we examine netiquette in marketing from both perspectives, clarifying the standards we each apply. (And what […]
Understanding search intent: How to convince Google & AI search in 2026
Do you even know how your target audience searches? Understanding search intent is THE fundamental requirement for making it into the search results of Google, ChatGPT, and other search engines in the age of AI search: Are customers looking for help with a purchase decision? A product comparison? Your local store? Or your website? AI searches now only recommend 3-5 providers. Is your website one of them? I'll explain […]
SEO in the age of AI: Where is it headed?
SEO is changing faster than ever. Since ChatGPT, AI Overviews, and similar technologies, many things have changed – from Google search results to visibility in AI-generated responses. As an SEO copywriter, I'll show you how to future-proof your website for 2026: for search engines, for users, and for AI systems like Perplexity, SGE, and Copilot. Includes 4+1 tools, examples, and assessments of the current state of SEO. […]
Truly good SEO content for Google & AI search: How to check quality and relevance
"All SEO content read terribly, right?" Admittedly, SEO content have a bad reputation. But the days when keyword stuffing, atrocious grammar, and incorrect phrasing made it into Google's top 10 are over. (The same goes for AI search.) Today, what counts is content that truly helps readers—and simultaneously scores points with Google and AI search. The best indicator of quality? You […]
Get found on Google: SEO & more
It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized content – so-called SEO content – are a fundamental requirement. Only when the content and structure of a website are logically organized will Google find it and suggest it to searchers as a relevant search result. How can this work for your website? […]
