What decision-makers in marketing should know about GEO – and what is nonsense
ChatGPT recommends products and brands today. So does Copilot. And Google AI Overviews certainly does. Those who are recommended sell. Those who aren't recommended quietly lose customers. Generative Engine Optimization (GEO) is changing the rules of the game in marketing. Younger target groups and early adopters are already searching and comparing using AI systems. With AI optimization, you can also make your website more attractive to […]
Writing (or having someone write) blog articles: 3 tips from a pro
Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take 5 minutes to read this. Then you can start with the […]
Netiquette in marketing: Why respect is not a nice-to-have
How can we respectfully decline a promotion? What is the true cost of a lack of communication? And how is AI changing the appreciation of creative work? As a marketing service provider, I spoke with Sarah Brechensbauer, head of the marketing and communications department at the construction company Ed. Züblin AG. Together, we examine netiquette in marketing from both perspectives, clarifying the standards we each apply. (And what […]
Understanding search intent: How to convince Google & AI search in 2026
Do you even know how your target audience searches? Understanding search intent is THE fundamental requirement for making it into the search results of Google, ChatGPT, and other search engines in the age of AI search: Are customers looking for help with a purchase decision? A product comparison? Your local store? Or your website? AI searches now only recommend 3-5 providers. Is your website one of them? I'll explain […]
How I use AI: Writing SEO texts faster (and better)
Tools like Claude, ChatGPT, or Neuroflash already deliver usable text drafts. However, in their current form, they aren't valuable enough to rank well on Google or in AI search. What these tools excel at, though, is supporting you throughout the entire text creation process – from brainstorming and metadata to checking for SEO and geo-optimization. That's precisely why I've developed a structured […]
SEO in the age of AI: Where is it headed?
SEO is changing faster than ever. Since ChatGPT, AI Overviews, and similar technologies, many things have changed – from Google search results to visibility in AI-generated responses. As an SEO copywriter, I'll show you how to future-proof your website for 2026: for search engines, for users, and for AI systems like Perplexity, SGE, and Copilot. Includes 4+1 tools, examples, and assessments of the current state of SEO. […]
Truly good SEO texts for Google & AI search: How to check quality and relevance
"All SEO texts read terribly, right?" Admittedly, SEO texts have a bad reputation. But the days when keyword stuffing, atrocious grammar, and incorrect phrasing made it into Google's top 10 are over. (The same goes for AI search.) Today, what counts is content that truly helps readers—and simultaneously scores points with Google and AI search. The best indicator of quality? You […]
Get found on Google: SEO & more
It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized texts – so-called SEO content – are a fundamental requirement. Only when the content and structure of a website are logically organized will Google find it and suggest it to searchers as a relevant search result. How can this work for your website? […]
SEO Maintenance: Now it's time to stay on top of it – Interview with Ayla Grzegowski
After going live, many marketing teams tick off the list – but SEO doesn't end there. Now the real work begins: Is the site converting? Is the content up-to-date? Is the technology working? "SEO maintenance only works if you think about it holistically," says Ayla Grzegowski. She explains which processes and tools she and the awork marketing team use every day – and […]
SEO content freelancer or agency: Which is worthwhile?
You need SEO content that performs flawlessly – no chasing after it, no corrections, no stress. Simply good texts that are delivered on time and fit your strategy. Whether an SEO content freelancer or an agency is a better fit for you depends on several factors. As an SEO consultant, I compare both options for you based on practical experience: honestly, strategically, and […]
