German SEO FAQ ‒ Frequently Asked Questions

Working with high-quality German SEO content can boost your website to the top of Your German language customers will increase and so will your sales in Germany, Austria, and Switzerland. Are you interested, yet? On this page, I answer questions that customers ask me about German SEO copy and website optimisation.

Ask a German SEO Copywriter …

Can you work with clients outside of Germany?

Absolutely! I regularly work with international clients e. g. from the UK, Switzerland, the US, The Netherlands, Australia, and Austria. My multilingual skills and remote work experience allow me to effectively meet diverse content needs across different markets.

What types of content do you specialize in?

As a German SEO copywriter, I focus on crafting and optimizing German SEO content for international websites and blogs.

My skills extend to SEO audits and strategy development as well as localized UX writing, SEO monitoring and reporting – all tailored to boost your traffic on the German-language market.

Which industries do you work with most?

I have worked most extensively with clients from the travel sector (destinations and hotels) as well as IT and industry clients. Additionally, I’ve applied my skills effectively in various service sectors as well as health, and law, demonstrating my versatility as a German SEO copywriter to a wide range of industry needs.

What makes your SEO copywriting services unique?

My approach as a German SEO copywriter stands out because I blend my skills in both German and English with a strong grasp of SEO. This mix allows me to create content that not only engages readers but also ranks well in search engines like Google or Bing.

How do you measure the success of your SEO content?

I measure the success of my SEO copy through constant monitoring and reporting.

For that, I use specialized SEO tools to track keyword rankings, analyze website traffic, and assess the exact return of investment. This ongoing analysis also allows me to fine-tune strategies and ensure the content remains effective and relevant in search engines.

How long does it take to create a piece of German SEO content, and what does it include?

Creating a new, comprehensively optimized German SEO content piece of 1.200 words including typically takes between five to ten hours, varying by industry and complexity. 

This time frame includes 
– keyword research
– content research
– meta data
– internal & external linking
– SEO image optimization

If you want me to translate and localize this content into another language like English, this will add another four to eight hours.

What are your rates for German SEO content?

My rates are transparent and predictable – an essential for budget planning. For instance, a monthly budget of 950€ covers around 10 hours of work. 

My focus is on providing high-quality content that yields measurable success over time, rather than offering the cheapest rates. SEO content is not just a one-time activity; it’s a long-term process that delivers medium to long-term results. 

For more detailed information and context, you can refer to my pricing page.

How does German SEO content marketing fit into my general marketing strategy?

Pretty well. Your general marketing strategy gives you specific goals and combines different marketing tools to achieve those goals. Does your strategy contain goals that are in any way related to the German online market? For example
–        more traffic for your German company blog
–        more hotel bookings from a German target group
–        higher market penetration for your website in Germany, Austria, and Switzerland
–        better visibility for your locations in German speaking countries (local SEO)?
In this case, I change my answer from “pretty well” to “You should definitely consider it”.

Does German SEO Content Marketing improve my rankings only for or also for other search engines?

Google (along with all the other search engines) is getting smarter and smarter ‒ not just in Germany but all around the world. This means that their algorithms are getting better and better at understanding what makes us humans tick.

Content that we, as humans, consider good, is therefore also increasingly considered good content by Google, Yahoo, Bing and others.

When writing German SEO content, I try to understand what people are looking for. And then give them exactly that: help, information, entertainment ‒ in short: real added value. This is why, as a German SEO writer, I dare say that websites featuring high-quality SEO content will rise in the rankings. With Google, just like with all other search providers.

What is a keyword?

A keyword is a word or phrase that you or your customers enter into a search engine.

Keywords can consist of one word e.g. “keyword”. However, they can also be a combination of several words, numbers, and terms e.g. “find the right german keyword”. Us SEO copywriters call these longer keywords “long tail keywords”. Did you know that keywords can also consist of entire questions such as “What is the best German keyword?”.

What advantages do I get from working with a native German copywriter?

Let me give you four good reasons why ‒ when in doubt ‒ you should prefer a native copywriter for your German content writing:
1. Tone of voice: A native German copywriter knows how to address your German target audience. “Du” or “Sie”, first name or last name: if used incorrectly, your target audience might feel somewhat confused or even offended. When you want to sell something, the right form of address is the key.
2. Subtleties: The German language is riddled with similar terms. Even terms listed as synonyms are not always one hundred percent identical. A native German content writer is more likely to know which one is actually used by your target audience. This is particularly important in terms of search engine optimised (SEO) copy.
3. Cultural knowledge: Perhaps your online shop has a Mother’s Day special offering selected products at a reduced price. In other countries such as Germany, however, Mother’s Day might be celebrated on a different date. In this case, it might be a good idea to postpone the discount promotion. A native speaker is an expert in cultural peculiarities and can give you valuable tips.
And that’s not all. Humor in particular can be very culture specific and, thus, tricky. You would not want to sound obnoxious or arrogant or weird. Only a native copywriter from Germany will be able to correctly adapt the effect a piece of content has on your German-speaking target audience.
4. Grammar, grammar, grammar. German grammar (as grammar in a multitude of languages) can be learnt up to 99% ‒ the rest is feeling for language. This is a native speaker’s gift. (You will see what I am talking about if you are an English native speaker reading these lines that I wrote in English as a native German copywriter. Not exactly the same, I know…)

Schedule a free consult