ChatGPT recommends products and brands today. So does Copilot. And Google AI Overviews certainly does. Those who are recommended sell. Those who aren't recommended quietly lose customers. Generative Engine Optimization (GEO) is changing the rules of the game in marketing. Younger target groups and early adopters are already searching and comparing using AI systems. With AI optimization, you can also make your website more attractive to […]

6 min.
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Do you even know how your target audience searches? Understanding search intent is THE fundamental requirement for making it into the search results of Google, ChatGPT, and other search engines in the age of AI search: Are customers looking for help with a purchase decision? A product comparison? Your local store? Or your website? AI searches now only recommend 3-5 providers. Is your website one of them? I'll explain […]

9 min.
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Tools like Claude, ChatGPT, or Neuroflash already deliver usable text drafts. However, in their current form, they aren't valuable enough to rank well on Google or in AI search. What these tools excel at, though, is supporting you throughout the entire text creation process – from brainstorming and metadata to checking for SEO and geo-optimization. That's precisely why I've developed a structured […]

10 min.
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SEO is changing faster than ever. Since ChatGPT, AI Overviews, and similar technologies, many things have changed – from Google search results to visibility in AI-generated responses. As an SEO copywriter, I'll show you how to future-proof your website for 2026: for search engines, for users, and for AI systems like Perplexity, SGE, and Copilot. Includes 4+1 tools, examples, and assessments of the current state of SEO. […]

6 min.
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"All SEO texts read terribly, right?" Admittedly, SEO texts have a bad reputation. But the days when keyword stuffing, atrocious grammar, and incorrect phrasing made it into Google's top 10 are over. (The same goes for AI search.) Today, what counts is content that truly helps readers—and simultaneously scores points with Google and AI search. The best indicator of quality? You […]

7 min.
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Become the brand that Google and AI systems recommend.