Forgotten content formats – and how successful journalists use them for AI search
Many marketers know that listicles aren't very effective anymore… There are simply too many mediocre content out there on the internet. But what content formats could be interesting for AI search instead? And is it best to use them on-page or off-page? I asked these questions to four successful journalists from my network – and here are their answers […]
How I use AI prompts: Write SEO content faster (and better)
Tools like Claude, ChatGPT, or Neuroflash sometimes produce usable content drafts. However, these drafts aren't valuable enough on their own to rank well on Google or in AI search results. What these tools excel at, though, is supporting you throughout the entire content creation process – from brainstorming and metadata creation to checking for SEO and geo-optimisation. That's precisely why I've created a structured AI prompt sequence […]
SEO copywriter – what exactly is that?
Writing content is an everyday occurrence – at least for me. For many people, however, the profession of copywriter is completely foreign. That's why I'd like to answer the question today: "Copywriter, what is that?" And I'll do so from my personal perspective as a freelance copywriter in Augsburg.
Writing (or having someone write) blog articles: 3 tips from a pro
Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take 5 minutes to read this. Then you can start with the […]
Truly good SEO content for Google & AI search: How to check quality and relevance
"All SEO content read terribly, right?" Admittedly, SEO content have a bad reputation. But the days when keyword stuffing, atrocious grammar, and incorrect phrasing made it into Google's top 10 are over. (The same goes for AI search.) Today, what counts is content that truly helps readers—and simultaneously scores points with Google and AI search. The best indicator of quality? You […]
Get found on Google: SEO & more
It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized content – so-called SEO content – are a fundamental requirement. Only when the content and structure of a website are logically organized will Google find it and suggest it to searchers as a relevant search result. How can this work for your website? […]
SEO Maintenance: Now it's time to stay on top of it – Interview with Ayla Grzegowski
After going live, many marketing teams tick off the list – but SEO doesn't end there. Now the real work begins: Is the site converting? Is the content up-to-date? Is the technology working? "SEO maintenance only works if you think about it holistically," says Ayla Grzegowski. She explains which processes and tools she and the awork marketing team use every day – and […]
Get unique content written – How to rank with SEO & GEO content
What does your website need? Unique content! And what do we absolutely not want? Duplicate content! Let me explain…
Buy SEO content that rank – and convince your target audience
Buying SEO content sounds easy – until you try it. Because what seems simple at first glance quickly becomes frustrating: generic fluff without added value, missing the search intent, and still lackluster even after the third round of revisions. All you want is to be found, to convince customers with content – and as easily as possible. Don't worry, we can help. […]
9 points to consider when outsourcing content writing
Creating effective SEO content yourself is time-consuming. Many marketers therefore outsource content production to professional SEO copywriters. Do you also simply not have the time to write landing pages, blog posts, and the like yourself? The solution: have content and SEO content written for you. To ensure your website performs well with the purchased content, here are nine tips from an SEO copywriter.
