Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take 5 minutes to read this. Then you can start with the […]

5 min.
Have blog articles written for you – or would you rather write them yourself?
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Tools like Claude, ChatGPT, or Neuroflash already deliver usable text drafts. However, in their current form, they aren't valuable enough to rank well on Google or in AI search. What these tools excel at, though, is supporting you throughout the entire text creation process – from brainstorming and metadata to checking for SEO and geo-optimization. That's precisely why I've developed a structured […]

10 min.
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"All SEO texts read terribly, right?" Admittedly, SEO texts have a bad reputation. But the days when keyword stuffing, atrocious grammar, and incorrect phrasing made it into Google's top 10 are over. (The same goes for AI search.) Today, what counts is content that truly helps readers—and simultaneously scores points with Google and AI search. The best indicator of quality? You […]

7 min.
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It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized texts – so-called SEO content – ​​are a fundamental requirement. Only when the content and structure of a website are logically organized will Google find it and suggest it to searchers as a relevant search result. How can this work for your website? […]

5 min.
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After going live, many marketing teams tick off the list – but SEO doesn't end there. Now the real work begins: Is the site converting? Is the content up-to-date? Is the technology working? "SEO maintenance only works if you think about it holistically," says Ayla Grzegowski. She explains which processes and tools she and the awork marketing team use every day – and […]

11 min.
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Buying SEO texts sounds easy – until you try it. Because what seems simple at first glance quickly becomes frustrating: generic fluff without added value, missing the search intent, and still lackluster even after the third round of revisions. All you want is to be found, to convince customers with content – ​​and as easily as possible. Don't worry, we can help. […]

4 min.
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Creating effective SEO texts yourself is time-consuming. Many marketers therefore outsource text production to professional SEO copywriters. Do you also simply not have the time to write landing pages, blog posts, and the like yourself? The solution: have content and SEO texts written for you. To ensure your website performs well with the purchased content, here are nine tips from an SEO copywriter.

8 min.
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Writing texts is an everyday occurrence – at least for me. For many people, however, the profession of copywriter is completely foreign. That's why I'd like to answer the question today: "Copywriter, what is that?" And I'll do so from my personal perspective as a freelance copywriter in Augsburg.

5 min.
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Do you want to attract more customers with your website, but simply don't have the time in your busy workday to create compelling content? You know that texts that convert require expertise that goes beyond mere writing? In this blog post, I'll show you what you can outsource when it comes to website copywriting, and in what order. This way, you avoid losing time and effort when outsourcing […]

4 min.
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