Get found on Google: SEO & more
Get found on Google: SEO & more
It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized texts – so-called SEO content – are a fundamental requirement. Only when the content and structure of a website are logically organized will Google find it and suggest it to searchers as a relevant search result. How can this work for your website? […]
It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized texts – so-called SEO content – are essential. Only when the content and structure of a website are logically organized will Google recognize it and suggest it to searchers as a relevant search result. How can this work for your website? I'll explain it to you in the next 5 minutes.
What to expect in this article
Why we all want to be found on Google
"Googling" has become an integral part of our lives: the term was even included in the German Duden . In everyday life, we use the verb "to google" when we search for something on the internet: a product, a service, or information.
This also explains why every company wants to be found on Google: almost all potential customers use search engines like Google, Yahoo or Microsoft Bingbefore deciding on a product or service.
Even in 2026, many people still don't know that search engine optimization (SEO) even exists. I often hear: "I found your website by chance."
It's good that you already know that chance on the internet almost always bodes well for SEO. And you can use this knowledge so that your website will soon be found (even better) on Google.
What does SEO actually mean?
The term SEO is short for Search Engine Optimization. SEO refers to optimizing text, images, page structure, and many technical aspects of your website. This means that all these elements should be adapted to the current search criteria of Google and other search engines.
Because search engine optimized content can be read more quickly and easily by Google. And Google likes that and classifies your website as relevant: your ranking improves.
This way, potential buyers can quickly find your homepage and learn about your product.
As you can see, SEO is complex and involves various measures. There's a lot to consider. To rank as high as possible, it makes sense SEO content conceived and created by a professional copywriter.
Why do you need SEO? And how does search engine optimized content affect your sales?
What you're really interested in is: Why do you need SEO? Before you invest in a high-quality SEO strategy , you naturally want to know how search engine optimized content affects your revenue.
Are SEO marketing costs even worthwhile? Does it make sense to buy SEO texts from a professional and have them written professionally?
The answer is: Yes!
Ultimately, you can only attract customers to your product and generate sales online if they can find your website via Google.
People search for information online before making important decisions. The average person now makes purchasing decisions, such as for a new vacuum cleaner or their next travel destination, online.
To do this, he usually queries a search engine for the desired product or service.
SEO content: Crucial for the purchase decision
When customers find your website, product, or blog as one of the first search results thanks to SEO, it strongly influences their decision-making.
In other words, potential buyers click on one of the first search results displayed to them. They make their decision there without looking at other alternatives. So it's good if they click on your website first.
In short: An SEO content strategy plus organic search engine optimization of your website leads to increased sales.
How fast is SEO – organic SEO vs. Google AdWords
The measures listed are called "organic SEO": Google's search algorithms repeatedly "crawl" your website. And with each crawl, they re-evaluate your SEO-optimized website – and improve it.
Since there are thousands of websites on the web and Google's resources are limited, it takes a while for your site to rank well. The first results usually appear after a few months
Furthermore, the success of SEO measures depends on many factors: What are your competitors doing? How many people are actually searching for products like yours? Organic SEO is therefore a medium- to long-term investment – one that pays off in the long run.
If you want to see immediate results, you can also invest in a paid Google AdWords campaign in the short term . This is especially useful because search engine advertising ( SEA ) is particularly effective for targeted and short-term advertising campaigns .
However, if you use SEA in a broad way, your marketing budget will quickly be used up without achieving the desired results in the long term.
I would be happy to advise you on a sensible combination of SEA and SEO.
Get found on Google in 5 steps
In my SEOprojects, I proceed according to the following method:
1. Questionnaire
First, I will create a list of questionsso that together we can find out what and who you want to reach with your website and how on-page optimization can support your current marketing and business strategy.
2. Keyword research
Then I research the search terms (so-called keywords ) relevant to your company and prioritize them. In doing so, I consider your goals and, of course, the search intent (SIO) of your potential customers. Alternatively, I am also happy to work with keywords that you and your team provide.
3. SEO Content Strategy
Based on this, I will create an SEO content strategy including a new URL structure or assign the most important keywords to your existing page structure.
Upon request, I can also advise you on which technical measures are useful for further on-page and off-page optimization.
4. New texts or: Old texts reimagined
Either I write new texts for you, or I optimize your existing content through SEO content optimization. This includes, among other things, writing SEO titles and meta descriptions.
We will then integrate this content into your Content Management System (CMS) – either you do it yourself, or I will place your texts and images in the correct location.
5. Be found (better) on Google
Then the Google bots can do their job: They will crawl your site, notice: "Oh, something has changed, the website has improved!" And then your site will gradually rise in the ranking until customers find it at the top among the first search results.
Mission accomplished! ✔
On-page SEO – more than just text
Beyond the actual text, it's advisable to optimize your existing image and video material according to SEO criteria: link optimization, alternative tags, title tags, descriptions, etc. By integrating this information into your website in a new and structured way, you increase your chances of being found via Google image search.
Furthermore, I recommend that you revise your URL structure, or have it revised, as part of your SEO strategy. This can be done quite quickly and also helps you to be found on Google.
How can you improve your Google ranking? By making your texts more compelling!
As an SEO copywriter , I specialize in content that isn't just easy to read (although my texts are of course also easy to read). No.
My content also takes into account how and what people search for via search engines: all my texts are SIO-and SEO-optimized. And that applies to both German and English. What others consider squaring the circle—writing beautifully AND functional text—is, for me, solid craftsmanship.
I'd be happy to advise you on how to improve your website's ranking on Google. Together, we can develop a smart SEO strategy for your website or online shop.
What I can do for you to make your website findable on Google
- SEO content consulting
- Keyword research: Main keywords, secondary keywords & synonyms
- SEO Content Strategy
- Optimizing your URL structure
- Quick fixes: "repairing" SEO errors such as missing SEO titles or overly long meta descriptions
- Write or translate SEO content (DE/EN/DE)
- ongoing monitoring and reporting
- Search Intent Optimization (SIO)
