At the beginning of our partnership, we will establish exactly what your client needs – and what YOU expect from my German SEO content. We clarify everything: the tools we use, the desired tone, what works and what doesn’t, and proper gendering. 

After this detailed briefing, we find our rhythm together over the first one to three pieces of copy. We use this early stage to make sure everything is working perfectly. 

From about the fourth piece of content, you will find that your role has diminished to that of a final check. At this point, revisions are rare – but always welcome, as even native German speakers are not immune to misunderstandings. 

I take the burden of creating German SEO content off your shoulders – along with the burden of constant feedback loops – leaving you more time to focus on your core business. 

This means that working with me will not only save you time, but also your nerves.

When we start working together, you will receive a detailed questionnaire from me.

I will ask for all the key information about your client that I need to know before I can develop a tailored content strategy. This includes
– company structure
– sales and marketing targets
– products and services
– technical information
– values
– target group
– SEO strategy
– corporate language
– and many more.

Before I start working on the strategy, we will have a Q&A session to discuss any uncertainties so that I fully understand all the details.

With such thorough preparation, I can ensure that the German SEO strategy is precisely tailored to your clients’ needs.

I often work for agencies with international clients who want to position themselves in the German-speaking market.

I do more than just translate English SEO content 1:1 into German. Instead, I adapt the content to local search habits, values and culture into my German content writing – a process I call “SEO localisation”. 

As a native speaker with 7 years’ experience as a German content writer, you can expect relevant SEO copy that resonates with any target audience in Germany, Austria, and Switzerland.

Thinking ahead is important to me. In agency projects this can look like this:

An agency wants me to write three pieces of SEO content on one topic. However, the content overlaps and the keywords cannibalise each other. I point out the keyword cannibalisation and make recommendations on how to spread the topics and keywords across the three pieces of content.

I also check whether the briefings are in line with current SEO trends and best practice. If I see potential for improvement, I proactively suggest adjustments. This ensures that your content is always up to date.

If during my research I discover a keyword with a higher search volume, I will consult with you briefly. We may be able to include it in the briefing and reach many more clients. Or a keyword may be used elsewhere. Then we can change it at an early stage before your customer has spent money on an “unnecessary” piece of German content.

Let’s discuss what I should be aware of when writing German content, so that I can take the pressure off you while your client gets the best possible results.