Writing (or having someone write) blog articles: 3 tips from a pro
Writing (or having someone write) blog articles: 3 tips from a pro
Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take 5 minutes to read this. Then you can start with the […]
Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take five minutes to read them. Then you can get started with outsourcing.
What to expect in this article
Why do you even need blog content?
Your company is first-class: exciting products in the shop, excellent services available. The world should know that, of course.
But who should talk about your business if not you? And the best place for that is your own company blog.
That's precisely why a corporate blog usually at the heart of a solid content marketing strategy.
Blog articles have two main tasks:
- They explain to your target audience exactly what your company does. This is especially important if you offer technically complex, innovative, or products that require explanation. On your blog, customers and potential customers can learn about your topic without obligation. We SEO people, by the way, call this (in a rather nerdy way) "informative added value."
- High-quality blog articles are SEO important Search engine optimized content is a key factor in whether and where your business and products are found on Google.
Blog posts that truly help customers create understanding, make your company more likeable ("trust") and thus create customer proximity.
So, that answers the "why." Now on to the "how?"
Tip 1: Write blog articles yourself – or have them written for you?
"Writing a blog post is quick and easy," you might have thought at first. Just start typing and then post it online. After all, you or your colleagues know your topic inside and out, right?
At the latest when you've already postponed writing a blog post 3 times because other tasks need you more urgently, you'll realize:
Blogging takes time.
Furthermore, simply writing blog articles is not enough: Blogging also includes a content strategy, an editorial plan, keyword research and appropriate links.
All of this is important before your blog post can be found by Google and rank highly.
Is your blog post finally finished? Yay!
Now the final result is either easily understandable for your target audience – or it isn't.
Experience shows that very few customers have your level of knowledge. Therefore, they probably won't understand some of the technical terms and concepts in your blog post…
What I'm trying to say is: writing is not the same as text production.
What I really want to say is:
Having blog posts written for you saves time and hassle
Between you and me: doing things you don't feel like doing is stupid. Right?
As a professional copywriter, I experience this with things like bookkeeping.
And you? Maybe write a blog post about it.
The result: You're not making any progress, you're in a bad mood and dissatisfied with the final product.
If you have your blog posts written by a professional blogger, everything will be fine: your mood, your texts, your time management.
You can focus on your strengths – and ultimately, you'll also come out ahead in a cheaper way.
Because time is money. And a good mood is priceless.
But how do you get your expertise into the blog post without writing it yourself?
There are many ways to do this. The easiest way – in my experience – is for me, as the copywriter, to ask you questions. You then answer them intuitively.
Most of the time, such a conversation takes less than 10 minutes per blog post and can be easily conducted via phone, Zoom, or Google Meet. (Some clients even brief me via voice message. Works perfectly.)
Based on your answers, I will write entertaining blog posts with added value: precisely tailored to your target group in tone, approach, and information content.
And of course, with SEO and GEO. So that your blog post can be found on Google and recommended by AI search.
Tip 2: How often should you write (or have written) blog articles?
How often you post on your blog varies from case to case:
- How much time can you and your colleagues invest in briefings and revision cycles?
- What is your marketing budget?
- How much information and news is there in your company?
It's important to remain realistic when making this decision. Because doing is simply more fun than just wanting.
As an SEO expert, I recommend that most clients have at least one blog article written per month
The reason: Search engines constantly send out so-called "crawler bot" programs. These detect when something new happens on your website.
So, if you regularly post new articles on your blog, you're constantly drawing Google's attention to your website.
And now for the kicker:
If Google considers the new blog post relevant, it will rank your website higher.
By posting regularly, your page will move further and further up in the search results – and thus be found by more and more people.
So if you post new content on your blog once a week or once a month, there's a good chance that your traffic will increase – and with it, your revenue.
Tip 3: What do you do now with the finished blog post?
Your website is just the starting point for your entire SEO content marketing. Once you've published your search engine optimized blog content, almost endless possibilities will be open to you.
Here are some ideas for what you can use your blog articles for:
- Newsletter/Email Marketing: You finally have content for regular newsletters. Tease your new blog posts in them.
- Social media marketing: Blog articles provide excellent material for several related posts and articles on LinkedIn, Xing & Twitter (B2B customers) as well as Facebook & Instagram (B2C customers).
- Link building: Good blog posts will get you more organic backlinks. Search engines love backlinks.
- Collaborations with other relevant blogs or companies
- Advertorials are a great way to place your product or service on third-party websites and influence the narrative itself.
- Landing pages: Richer landing pages or marketing funnels with links to informative blog posts.
- Online PR: Get the press to notice you. Journalists nowadays primarily conduct their research online. Blog posts are a valuable source of information for both people and AI.
It's best to align these options with your company's overall business, content marketing, and SEO strategy . This way, you'll quickly determine the best approach for you. Ideally, of course, this should happen before you commission the blog posts.
Having blog articles written – costs and benefits
How much does it cost to have a blog written for you?
That's my favorite question.
My favorite answer: It depends on what exactly you want to achieve with the blog posts, how much time and money you and your team can invest, and how much news there is in your business.
You can find a first impression of the pricing of high-quality blog articles on my terms and conditions page.
If you want to know the exact costs down to the cent, book a free consultation and ask me for a quote.
How a good company blog can increase your sales
Good SEO texts from a professional organically more and more people to your blog and ultimately to your shop bring : They are looking for products and information – and your content turns them into customers.
Professional blog posts allow you to specifically influence the purchasing behavior of your target group.
So you see: having blog articles written for you pays off.
Your next step? Blogging for customer retention
If you regularly fill a company blog with strategically planned content, you get closer to your customers:
The blog has a personal touch. Here, customers get to know your products and services. You open up, offer them advice and support, and show them that they are important.
This makes your company more approachable and helps you gain goodwill.
And of course: potential buyers are more likely to choose your appealing product than the neutral one from your competitor.
If the quality is also right, your customer will keep coming back. Guaranteed!
Let me prove it to you with concrete projects …
