International keyword research – a 3 step guide (without the jargon)
International keyword research? Skip all the dry theory! In three simple steps, let me show you how to find exactly the keywords that will really boost your international SEO. No unnecessary frills – just tools, tips and proven examples from a German SEO consultant. All you need to get a head start is five minutes of your time! Key question: What makes international keyword research truly successful? So-called keyword research often consists of huge lists. […]
How to assess German content – even if you’re not fluent
You want to rank on Google.de – but the German content you’ve received sounds… off? You’re not alone. Many English-speaking marketers struggle to assess whether their German content is truly SEO-optimized – or just keyword-stuffed fluff. That’s because it often comes from word-for-word translations or generic AI tools. But if you want to rank on Google.de – and convince a German-speaking audience – your content needs more than keywords.This guide shows you how to evaluate […]
SEO & Content Marketing: A German content specialist’s 6-step plan for success
It finally happened: SEO and content marketing have fully merged in 2024 to become SEO content marketing – the hottest sh*** in digital marketing, so to speak. What belongs together is now coming together: search queries and the matching content across all marketing channels. But how does it work? In this article, I have put together a guide on ‘How to SEO marketing in 6 steps’ for you. Take 7 minutes of your time to […]
SEO-Translation – How to Rock (German) Website Translation
I bet you’re looking to translate your SEO website from English to German. But, the “how to” is leaving you with more questions than answers. In this article, I’ll cover some common topics and share my advice as an SEO consultant. I’ll also give you the rundown on what you need to know about German website translation, SEO localisation, and SEO transcreation. Take 5 minutes to read this article before you start translating your web […]
Multilingual SEO – How to attract German language customers online
Do you want to reach millions of additional customers with your product? Multilingual Search Engine Optimisation (SEO) is one way to get there. For example, once you translate your website into German, and fill it with high-quality SEO content, users in Germany, Austria, and Switzerland will be able to find it. Consider the following aspects before you start expanding your search engine optimisation to foreign markets. What exactly is Multilingual SEO? Multilingual Search Engine Optimization […]
What a native German travel writer can do for your destination
Your German guests are already planning their next trip. Germans simply love to travel, and as a German travel writer I want them to venture to your destination or hotel! Many of your future clients are German, many more are not. By using a friendly, multilingual approach to travel marketing as well as travel SEO, we can make sure they find your business – before the competition… Did you know: Germans love to travel Germans […]
What SEO Stands for… A Brief Summary
As a SEO copywriter people frequently ask me: “What is SEO? And what does SEO stand for?” A complex question that I will answer shortly: What is SEO? And what does SEO mean? SEO is short for Search Engine Optimization. It is a special field within online marketing. Marketing experts use it as an umbrella term for several measures that have one goal: Your website should appear among the first search results of any related […]
