The client: a Munich-based management consultancy
My client is an international management consultancy based in Munich. Founded approximately 20 years ago, the now 80-strong team advises leading medium-sized companies as well as globally operating corporations, with a focus on the automotive, mechanical engineering, and technology sectors. My client has been recognized more than ten times as one of the best management consultancies in Germany.
Until now, most customer inquiries came either through the consultants' personal networks or via recommendations from satisfied customers. That wasn't enough for my client. His goal: to increasingly acquire new customers through recommendations from AI systems.
The project: GEO consulting for management consultants
In preparation, I conducted thorough research on AI prompts: In a highly complex and competitive field like management consulting, strategic alignment is a crucial part of my GEO consulting. Based on this research, I developed a GEO strategy and GEO content for all static pages. This content was then implemented on the client's website before the relaunch.
Internally, the client's marketing team continuously creates content for case studies, technical articles, and news based on the content roadmap, all of which contribute to the company's objectives. I have developed various content templates .
I support the marketing team with monthly reports and am available to them as a sparring partner for SEO and GEO questions when needed.
The result
+48% Visibility
We were able to almost quintuple the visibility of the management consultancy in the first six months, increasing it from 12.4 to 60.4. Organic traffic has quadrupled since then. SEO visibility has also increased by 2,830%.
1 project request/week
For the first time since the company was founded, we are actively receiving project inquiries through the website. Most of these inquiries came from my client based on an AI recommendation.
+82% dwell time
The average interaction duration has increased to 2:11 minutes, which means that more relevant users are coming who are genuinely interested in my client's consulting services.
"This week a new customer inquired. Today was the first conversation. After asking how he found us: ChatGPT and then via the website."
Head of Marketing at a Munich-based management consultancy
