After going live, many marketing teams tick off the list – but SEO doesn't end there. Now the real work begins: Is the site converting? Is the content up-to-date? Is the technology working? "SEO maintenance only works if you think about it holistically," says Ayla Grzegowski. She explains which processes and tools she and the awork marketing team use daily – and which levers you can use to improve your own website maintenance […]
Monitoring and SEO reporting go hand in hand: Monitoring involves continuously collecting data about your website, which you can then analyze in regular reports. This way, you always know exactly where your website stands – and what you should improve. In this article, I explain how I, as an SEO consultant, create reliable reports for my clients: what format, what should be included, and which tools I use. Create […]
My experience as an SEO copywriter tells me: Without SEO monitoring, you don't know how hard your website is working for you. Your content might be top-notch, but monitoring it won't give you any certainty about its true performance. In this article, I'll show you what you need for content monitoring, which tools are suitable, and how you can use them to permanently improve your content. I'll also answer […]
As an SEO copywriter, I'm convinced that regular content maintenance is crucial for your website to rank well on Google in the long run. In this blog post, I explain why keeping content up-to-date is so important, which tools can help you measure its performance, and provide a checklist of optimisation measures you can implement yourself. Finally, I answer frequently asked questions about revising content. Let's get started […]
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