Are AI systems recommending your brand? Without a GEO strategy, that's difficult. As a GEO consultant, I'll show you how I create such a strategy for my clients: first, clarifying the SEO fundamentals, then querying the AI ​​search criteria, adapting the content strategy, suggesting on-page and off-page optimisations, and measuring the strategy's success. I'll also reveal my GEO tools and show examples from current client projects. Whether you're a medium-sized business, a start-up, or […]

Do you need another new product page for your online shop? Or are you working on a website relaunch and suddenly need 100 new case studies? And with each content, you're starting from scratch… Stop! There's a tool that professional copywriters have been using for a long time: content templates. Once created, your writing always follows the same structure. This makes life easier for everyone involved in briefing the content, […]

How can we respectfully decline a request? What is the true cost of a lack of communication? And how is AI changing the appreciation of creative work? As a marketing consultant, I spoke with Sarah Brechensbauer, head of the marketing and communications department at the construction company Ed. Züblin AG. Together, we examine netiquette in marketing from both perspectives. This clarifies the standards we each apply. (And what Christian values ​​have to do with it.) Read on […]

Do you even know how your target audience searches? Understanding search intent is THE fundamental requirement for making it into the search results of Google, ChatGPT, and other search engines in the age of AI search: Are customers looking for help with a purchase decision? A product comparison? Your local store? Or your website? AI searches now only recommend 3-5 providers. Is your website one of them? I'll explain how you can rank 5.5 different […]

SEO is changing faster than ever. Since ChatGPT, AI Overviews, and similar technologies emerged, many things have changed – from Google search results to visibility in AI-generated responses. As an SEO copywriter, I'll show you how to future-proof your website for 2026: for search engines, for users, and for AI systems like Perplexity, SGE, and Copilot. This includes 4+1 tools, examples, and insights into the current state of SEO. Read on to learn how to optimize your website for GEO, SEO, and more

You need SEO content that performs flawlessly – no chasing after it, no corrections, no stress. Simply good content that are delivered on time and fit your strategy. Whether an SEO content freelancer or an agency is a better fit for you depends on several factors. As an SEO consultant, I compare both options for you based on practical experience: honestly, strategically, and concretely. Invest 5 minutes in this content […]

Skilled professionals search for jobs online – but many career pages remain invisible to Google and AI search engines. With SEO for HR, you can direct applicants straight to your website: without expensive ads, without recruiters. Especially when you have high staffing needs, it's worthwhile to optimize your careers section and strategically use SEO-optimized job postings. I'll show you exactly how this works – and how one of my client projects successfully uses HR SEO […]