On-page optimisation
You keep hearing how important on-page optimisation is? That only with an optimized website will you rank well in search engines and be found by customers? Here you'll find the knowledge to participate in informed discussions in the future.
What you can expect in this post
What does on-page optimisation mean?
The term "on-page optimisation" refers to the search engine optimisation (SEO) of content, structure, and technical aspects of a website. In other words, everything that happens directly on your website.
This includes, for example, keyword research and optimizing your landing pages. The goal of on-page optimisation is for your website to be found by Googleand to appear as high as possible in the search results (ranking).
On-page optimisation is complemented by so-called "off-page optimisation." Successful search engine optimisation always consists of a combination of on-page and off-page optimisation, but you should focus on on-page optimisation first.
Why on-page optimisation? How does it work?
The on-page optimisation process consists of various steps and elements. These should be used strategically and work together effectively. Therefore, the approach differs for each SEO strategy.
The goal of onsite optimisation is a technically clean and fast-loading website that offers your customers unique contentona specific keyword or topic.
Firstly, your website visitors should be optimally informed. Secondly, the structure and technical requirements should guarantee that search engine crawlers and Googlebots can optimally read (crawl) your website.
What does on-page optimisation include?
On-page optimisation includes both the content of your website and the user-friendly structure of the site itself. The following elements are considered on-page optimisation:
> Crawling and Indexing
> HTML header
- Canonical Tags
- Meta Description Tag
- Title tag
> Imprint
> Internal links
> Technology
- 404 error pages
- Data protection (including through SSL encryption)
- Page speed (loading speed)
- Charging time
- Mobile optimisation
> Content
- ALT attribute (ALT tag, ALT content)
- Image filename
- Use of keywords and synonyms
- bold/italic
- Headings (Heading Tag)
- Unique content: web content, blog content
- Content length
> URL and website structure
- Click depth
- URL length
- Keyword position
On-page optimisation means continuous work
The algorithms of the various search engines are constantly changing. For this reason, your on-page optimisation is never truly complete. To adapt to current user search behavior, the requirements for SEO optimisation and content SEO on your website also change.
Just because your website is perfectly optimized today doesn't mean it will be in a year. New requirements and content necessitate continuous optimisation. Search engine optimisation is therefore not static, but an ongoing process.
