Content marketing takes my love for language and interpersonal communication to the next level: By providing (potential) customers with quality content that is relevant for them, it is possible create something truly valuable. Information is vital for their buying decision.
Great content can provide advice, entertain, inform or emotionalize. Depending on how you combine concept, words and imagery with diverse communication media and channels, it is possible to convey a new and unique message. Thus, your spark can ignite a great number of people.
While copywriting, I let my imagination run wild – all the while considering my customers’ target group: SEO optimized content, sophisticated journalistic articles and ad texts or an individual story telling concept for your corporate blog – creativity combined with a solid knowledge of the tools of the trade will result in texts that grip people’s attention.