German SEO ‒
Frequently Asked Questions

Working with high-quality German SEO content can boost your website to the top of google.de. Your German language customers will increase and so will your sales to Germany, Austria, and Switzerland. Are you asking yourself how to get there? I have compiled a content hub with input on German SEO for you.

Hand holding a sign saying "German SEO Content"

German SEO Content

Symbolbild Content-Strategie SEO: In einem Videocall wird die neue SEO-Strategie besprochen

Strategy

Symbolbild Mehrsprachige SEO international: Plastikfigur eines Geschäftsmanns steht auf einer Weltkarte

Translation & Localization

Example for a wireframe which (German) UX writers use frequently.

Copywriting & UX

All you need to know to understand what defines good German SEO Content.

How to use german keywords on your website to rank well on google.de.

How to get German customers to visit your website.

This is how quality German copywriting and UX writing work for your business.

What can German SEO content marketing do for your website?

Thanks to German content SEO, German speaking customers will find your website when they search for it or similar offers on google.de. If they then visit your page, they will find the exact information or products they have been looking for. Because you know your customers’ search intent ‒ and give them exactly what they want.

So, what can German SEO content do for your company? You will get a higher click-through-rate (short: CTR), more traffic from actual prospective buyers, and increased profits.

Read more on SIO: In my blog post “SEARCH INTENT ‒ SEO’S SMART LITTLE BROTHER” you will get more input on how to make search intent work in your favor.

How does German SEO content marketing fit into my general marketing strategy?

Pretty well. Your general marketing strategy gives you specific goals and combines different marketing tools to achieve those goals. Does your strategy contain goals that are in any way related to the German online market? For example
–        more traffic for your German company blog
–        more hotel bookings from a German target group
–        higher market penetration for your website in Germany, Austria, and Switzerland
–        better visibility for your locations in German speaking countries (local SEO)
 
In this case, I change my answer from “pretty well” to “definitely great”.

Does German SEO Content Marketing improve my rankings only for google.de or also for other search engines?

Google (along with all the other search engines) is getting smarter and smarter ‒ not just in Germany but all around the world. This means that their algorithms are getting better and better at understanding what makes us humans tick.

Content that we, as humans, consider good, is therefore also increasingly considered good content by Google, Yahoo, Bing and others.

When writing German SEO content, I try to understand what people are looking for. And then give them exactly that: help, information, entertainment ‒ in short: real added value. This is why, as a German SEO writer, I dare to say that websites featuring high-quality SEO content will rise in the rankings. With Google, just like with all other search providers.

What is a keyword?

A keyword is a word or phrase that you or your customers enter into a search engine.

Keywords can consist of one word e.g. “keyword”. However, they can also be a combination of several words, numbers, and terms e.g. “find the right german keyword”. Us SEO copywriters call these longer keywords “long tail keywords”. Did you know that keywords can also consist of entire questions such as “What is the best german keyword?”.

What are the benefits of a German keyword strategy?

SEO content marketing works strategically by using tools that recognize individual search queries by frequency and search intent.

For example: in 2021, 300 people per month searched for “german seo” worldwide. That’s 290 more people than those who searched for “german seo writer,” for example. Although both keywords have a large intersection, you will reach more people with the first one. Whether it reaches your target audience or not depends on what you are offering. With a German keyword strategy, you can justify many of your Online Marketing decisions through numbers.

Let’s face it: content production costs a lot of money. Do you want to leave the success of your company to chance? Or do you want to know exactly how big your German-speaking target group is and what makes them tick thanks to your German keyword strategy?

Plus: one of the great bonuses of SEO-based content marketing is that you will always have the right topics for your content production. As long as customers are searching for your products or services, you can provide them with content that offers them added value, thanks to a German keyword strategy.

What is a SEO translation?

Companies that want to be successful abroad should seriously consider translating their websites. It is important to remember that SEO translations in particular are not just a 1:1 translation from the source language. It has to pay attention to factors like keyword density, the length of paragraphs and sentences, text structure, linguistic factors, and so many others.

Keywords for search engine optimization (SEO) in particular are a prime example of content that cannot simply be translated word by word into a foreign language.

Instead of literally translating a website, for example, from English into German, it is important that a SEO translator adapts the SEO copy specifically to the peculiarities of the target countries. After all, companies can only secure a top ranking in the search results of google & Co when working with high-quality SEO translations.

Related to this topic: In my article “SEO-TRANSLATION – HOW TO ROCK (GERMAN) WEBSITE TRANSLATION” you will find more information about SEO translations.

What is the difference between a German SEO translation for your website and a “standard” translation?

A SEO translator handling your German website translation needs additional qualifications beyond mere language translation and localization: he or she should be well versed in the workings of Content SEO in German.
 
Therefore, when it comes to translating SEO content for multilingual websites and adapting search engine optimization requirements for new markets, you should always turn to a qualified SEO translator with a high level of SEO expertise.
 
In addition to translating the respective landing pages, good SEO translators also pay attention to the localization of keywords for your German SEO content. After all, search behavior differs considerably from country to country and from culture to culture. If your German SEO translator is aware of these differences, your website can then be easily found by German customers.

Read more: my blogpost “SEO-TRANSLATION – HOW TO ROCK (GERMAN) WEBSITE TRANSLATION” will help you to find the right kind of translation for your own web page.

Is it even profitable to get a German SEO translation for my website?

Counter question: Do you want your website to be found on Google & Co. by customers in Germany, Austria, and Switzerland? If so, German website translation services by a SEO translator are a smart investment.

Once a professional German SEO translator strategically translates your website from English to German, this will increase traffic ‒ and thus your online sales.

Does SEO content marketing work in multiple languages?

Yes, bilingual or multilingual SEO content strategies are a great idea to make your website SEO-proof in different languages.

Therefore, if you want to expand to the German market, it makes sense to adapt your original keyword strategy and all relevant content to your German-speaking target audience. Make sure that you work with a native German SEO copywriter.

One thing that is important here: never translate your English SEO content 1:1 into German. Just remember that different cultures have different customs and preferences.

Also, keep the the aspect of SEO localization in mind. This way, your multilingual SEO copy will resonate well with your German-speaking customers in Germany, Austria, and Switzerland.

Read more: In my blog post “MULTILINGUAL SEO ‒ HOW TO ATTRACT INTERNATIONAL CUSTOMERS ONLINE” you can find more input on how to rank with a multi-language website.

How do Usability (UX) and SEO go together?

UX writing and SEO complement each other perfectly. Strategically planned SEO content brings customers to your website. UX writing guides them reliably through your website ‒ and if all goes well, they head directly to the shopping cart or your contact form.

Read more: In my blog post “UX-WRITING & MICROCOPY ‒ WHAT’S THAT?” you will get more info on how UX and SEO make for a strong website.

What advantages do I get from working with a native German copywriter?

Let me give you four good reasons why ‒ when in doubt ‒ you should prefer a native copywriter for your German Content writing:
 
1.      Tone of voice: A native German copywriter knows how to address your German target audience. “Du” or “Sie”, first name or last name: if used incorrectly, your target audience might feel somewhat confused or even offended. When you want to sell something, the right form of address is the key.
2.      Subtleties: The German language is riddled with similar terms. Even terms listed as synonyms are not always one hundred percent identical. A native German content writer is more likely to know which one is actually used by your target audience. This is particularly important in terms of search engine optimization (SEO) [] copy.
3.      Cultural knowledge: Perhaps your online shop has a Mother’s Day special offering selected products at a reduced price. In other Germany, however, Mother’s Day might be celebrated on a different day. In this case, it might be a good idea to postpone the discount promotion. A native speaker is also an expert in cultural peculiarities and can give you valuable tips.
 
And that’s not all. Humor in particular can be very culture specific. And only a native copywriter from Germany is able to correctly adapt its effect to your German-speaking target audience.
 
4.      Grammar, grammar, grammar. German grammar (as grammar in a multitude of languages) can be learnt up to 99% ‒ the rest is feeling for language. Which is a native speaker’s gift. (You will see what I’m talking about while you read these lines that I wrote in English as a German copywriter. Not the same, I know…)

monswap stands for crisp German SEO copy. solutions means that I will create a unique SEO Content strategy that will further your business goals. monswap solutions embodies a can-do attitude, strategic creativity, professional collaboration – as well as measurable results.