International keyword research – a 3 step guide (without the jargon)
International keyword research? Skip all the dry theory! In three simple steps, let me show you how to find exactly the keywords that will really boost your international SEO. No unnecessary frills – just tools, tips and proven examples from a German SEO consultant. All you need to get a head start is five minutes of your time! Key question: What makes international keyword research truly successful? So-called keyword research often consists of huge lists. […]
SEO & Content Marketing: A German content specialist’s 6-step plan for success
It finally happened: SEO and content marketing have fully merged in 2024 to become SEO content marketing – the hottest sh*** in digital marketing, so to speak. What belongs together is now coming together: search queries and the matching content across all marketing channels. But how does it work? In this article, I have put together a guide on ‘How to SEO marketing in 6 steps’ for you. Take 7 minutes of your time to […]
Mastering SEO reporting: How to track and analyze your website
Monitoring and SEO reporting go hand in hand. By monitoring, you collect data about your website, which you can then evaluate in regular reports. This way, you always know exactly where your website stands and what you should improve. In this article, I’ll explain how I, as a German SEO consultant and copywriter, build robust reports for my clients: the format, what to include, and the tools I use. It’s time to get started! Create […]
SEO monitoring – or: How hard is your website working for you?
As a German SEO copywriter, I know that without SEO monitoring, you will never know how hard your website is working for you. Your content may be great. But without monitoring it, you can’t be sure how well it’s REALLY performing. In this article I will show you what you need for content monitoring, which tools are suitable – and how you can use them to permanently improve your content (for the German market and […]
Why Content Editing is Crucial for SEO Success
As a German SEO copywriter, I am convinced that regular content editing is crucial if you want your website ranking at the top of Google search results in the long term. In this blog post, I explain why it is so important to keep SEO content up to date, which tools will help you to measure and optimise the performance of your website content, and give you a checklist of tasks which you can complete […]
Content Strategy for SEO ‒ in 5 1/2 Steps
You want to take your business from “we’re doing something online because that’s what companies need to do” to “we generate a lot of revenue online”? Sounds like your next logical step is creating a content strategy for SEO. Let me show you how I develop this kind of strategy for my clients as a content SEO consultant. Content marketing + SEO = content strategy for SEO Imagine search engine optimization (SEO) and usability (UX) […]
How to perform an SEO Content Audit in 3 ½ Steps
Curious about the quality of your (German) SEO content ‒ and where you can start to make it better? But do you actually know how to perform an SEO content audit? As a consultant for SEO, I usually audit website content in 3 ½ steps. In this article, I will take you through my tried and tested content auditing process. If you take 3 minutes to read this, you will know how I personally perform […]
Multilingual SEO – How to attract German language customers online
Do you want to reach millions of additional customers with your product? Multilingual Search Engine Optimisation (SEO) is one way to get there. For example, once you translate your website into German, and fill it with high-quality SEO content, users in Germany, Austria, and Switzerland will be able to find it. Consider the following aspects before you start expanding your search engine optimisation to foreign markets. What exactly is Multilingual SEO? Multilingual Search Engine Optimization […]
4 Reasons for Hiring a Freelance SEO Copywriter
Anyone can write, right? You might think so and still wonder: Which added value do I get from professionally written SEO copy? Here are four good reasons why investing in texts written by a freelance SEO copywriter will be worth your while.
Search Intent ‒ SEO’s Smart Little Brother
You want to considerably increase your page rank? Convince people to buy your product, subscribe to your newsletter or return to your website again and again? In this case, it is time for you to take a closer look at your user’s search intent. In this article I you will learn some key facts about Search Intent. Afterwards, you will know how to optimize content for any individual user intent. Let me show you, how […]
