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You want to take your business from “we’re doing something online because that’s what companies need to do” to “we generate a lot of revenue online”? Sounds like your next logical step is creating a content strategy for SEO. Let me show you how I develop this kind of strategy for my clients as a […]
Curious about the quality of your (German) SEO content ‒ and where you can start to make it better? But do you actually know how to perform an SEO content audit? As a consultant for SEO, I usually audit website content in 3 ½ steps. In this article, I will take you through my tried […]
Do you want to reach millions of additional customers with your product? Multilingual Search Engine Optimisation (SEO) is one way to get there. For example, once you translate your website into German, and fill it with high-quality SEO content, users in Germany, Austria, and Switzerland will be able to find it. Consider the following aspects […]
Your German guests are already planning their next trip. Germans simply love to travel, and as a German travel writer I want them to venture to your destination or hotel! Many of your future clients are German, many more are not. By using a friendly, multilingual approach to travel marketing, we can make sure they […]
Anyone can write, right? You might think so and still wonder: Which added value do I get from professionally written SEO copy? Here are four good reasons why investing in texts written by a freelance SEO copywriter will be worth your while.
Your guests are searching for you. Maybe they are planning a trip? Perhaps they are parked just a few km away? They are deciding on their next travel destination, but can they see you? As a travel SEO specialist, it is my job to make sure they can… The Role of SEO in Your Travel […]
Using copy, a UX writer guides users through websites and apps. But how does UX writing work? And what can microcopy do for your business?
Let me guess: you need to somehow translate your website to German? However, the “how to” raises questions upon questions. In this article, I address some common topics and share my advice as an SEO consultant: what should you consider when it comes to (German) SEO translation, SEO localization, and SEO transcreation? Take 5 minutes […]
You want to considerably increase your page rank? Convince people to buy your product, subscribe to your newsletter or return to your website again and again? In this case, it is time for you to take a closer look at your user’s search intent. In this article I you will learn some key facts about […]
As a SEO copywriter people frequently ask me: “What is SEO? And what does SEO stand for?” A complex question that I will answer shortly: What is SEO? And what does SEO mean? SEO is short for Search Engine Optimization. It is a special field within online marketing. Marketing experts use it as an umbrella […]