How to combine SEO with content marketing
The time has come: SEO and content marketing will finally merge in 2024 to form SEO content marketing – practically the hottest thing in digital marketing. This brings together what has long belonged together: search queries and the relevant content across all marketing channels. How does it work? In this article, I've put together a guide for you: "How to SEO Marketing in 6 Steps." Take […]
Effective SEO reporting: How to analyze your keyword set
Monitoring and SEO reporting go hand in hand: Monitoring involves continuously collecting data about your website, which you can then analyze in regular reports. This way, you always know exactly where your website stands – and what you should improve. In this article, I explain how I, as an SEO consultant, create reliable reports for my clients: which format, what belongs in them […]
SEO monitoring – Or: How hard is your website content working?
My experience as an SEO copywriter tells me: Without SEO monitoring, you don't know how hard your website is working for you. Your content might be top-notch, but monitoring it won't give you any certainty about its true performance. In this article, I'll show you what you need for content monitoring, which tools are suitable, and how to set up your […]
Content management made easy: Tools + tips for top rankings
As an SEO copywriter, I'm convinced that regular content maintenance is crucial for your website to rank well on Google in the long run. In this blog post, I explain why keeping content up-to-date is so important, which tools can help you measure its performance, and provide a checklist of optimization measures you can implement yourself. Finally, I answer […]
Developing an SEO content strategy – in 5 1/2 steps
Imagine your website wasn't just a shop window, but a real sales magnet. That's exactly what can happen after you develop a well-thought-out SEO and content strategy. As an experienced SEO consultant, I'll guide you and show you how to create such a strategy yourself – in just 5 1/2 steps. Let's take the leap together with your content […]
3 ½ Steps to an SEO Content Audit for Your Website
Can you measure content quality? I say yes. You're probably interested in how good the SEO content on your website is and where you can start improving it. But do you know how to conduct an SEO content audit? As an SEO consultant, I analyze websites and their content daily. In this article, I'll guide you through the process in 3 ½ steps […]
UX writers and the magic of user-friendly microcopy
UX writers help users navigate a website or app. They create targeted "microcopy" texts to make users' lives easier. At the same time, UX writers can suggest specific actions to users—as requested by the client—and thus encourage them to take action. Microcopy is tiny—but with enormous potential for user-friendliness, especially in the age of AI search. I'll show you what UX can achieve for your website.
Google Lighthouse: How good is your website?
"How do I measure my SEO?" is a question I get asked frequently. Until now, you could only assess the performance of your website's technical SEO using complex tools. With Google Lighthouse SEO, you now have the opportunity to quickly, easily, and free of charge measure the search engine optimization of your (and any other) website. Get your feedback directly from Google!
Writing a newsletter – here's how (easier)
You've decided to launch your own newsletter? A smart move! Far too few companies actually rely on email marketing. Often, they simply lack the know-how to write professional newsletters. But only with your own in-house marketing channels can you be independent of the whims of SEO, AI search, LinkedIn, and the like. As an experienced newsletter writer, I'll reveal what you need to consider when writing your newsletter to convince existing customers to make repeat purchases.
Organic SEO – What is it?
Search engine optimization – SEO for short – is multifaceted. Organic SEO is an important part of it: content that Google and other search engines find so valuable that they voluntarily recommend it to their users – your customers. What does organic SEO mean and how does it work? Let's take a look together.
