Yay! You're thinking about getting support and having blog articles written for you. Of course, you want these posts to be professionally written, engaging, and optimized for search engines. (And also appealing to AI systems.) To ensure your content delivers measurable results, I, as a copywriter, will give you three tips on writing (or having written) blog articles. Take 5 minutes to read this. Then you can start with the […]

5 min.
Have blog articles written for you – or would you rather write them yourself?
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How can we respectfully decline a promotion? What is the true cost of a lack of communication? And how is AI changing the appreciation of creative work? As a marketing service provider, I spoke with Sarah Brechensbauer, head of the marketing and communications department at the construction company Ed. Züblin AG. Together, we examine netiquette in marketing from both perspectives, clarifying the standards we each apply. (And what […]

11 min.
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Do you even know how your target audience searches? Understanding search intent is THE fundamental requirement for making it into the search results of Google, ChatGPT, and other search engines in the age of AI search: Are customers looking for help with a purchase decision? A product comparison? Your local store? Or your website? AI searches now only recommend 3-5 providers. Is your website one of them? I'll explain […]

9 min.
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SEO is changing faster than ever. Since ChatGPT, AI Overviews, and similar technologies, many things have changed – from Google search results to visibility in AI-generated responses. As an SEO copywriter, I'll show you how to future-proof your website for 2026: for search engines, for users, and for AI systems like Perplexity, SGE, and Copilot. Includes 4+1 tools, examples, and assessments of the current state of SEO. […]

6 min.
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It's quite clear: Every company wants its website to be found on Google. To make the dream of page one a reality, search engine optimized texts – so-called SEO content – ​​are a fundamental requirement. Only when the content and structure of a website are logically organized will Google find it and suggest it to searchers as a relevant search result. How can this work for your website? […]

5 min.
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You need SEO content that performs flawlessly – no chasing after it, no corrections, no stress. Simply good texts that are delivered on time and fit your strategy. Whether an SEO content freelancer or an agency is a better fit for you depends on several factors. As an SEO consultant, I compare both options for you based on practical experience: honestly, strategically, and […]

6 min.
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Skilled professionals search for jobs online – but many career pages remain invisible to Google and AI search engines. With SEO for HR, you can direct applicants straight to your website: without expensive ads, without recruiters. Especially when staffing needs are high, it's worthwhile to optimize your careers section and strategically use SEO-optimized job postings. How exactly this works – and how one of my client projects […]

5 min.
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SEO keyword research? Forget the dry theory! As a German SEO consultant and copywriter, I'll show you in 3 easy steps how to find the exact keywords that will truly boost your reach. No unnecessary frills – just tools, tips, and real-world experience. Give me 5 minutes, and you can get started right away! First off: What makes SEO keyword research truly successful? Many so-called keyword researches […]

5 min.
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Many companies invest in website design, technology, and content – ​​but not in visibility. And then they're surprised when no one clicks. Others believe they've already "done" SEO. Some wonder why, despite top rankings, no one buys anything. In this article, I'll show you 8 1/2 common SEO mistakes that I repeatedly encounter in website projects – and how you can avoid them on your own […]

6 min.
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Become the brand that Google and AI systems recommend.