You've decided to launch your own newsletter? A smart move! Far too few companies actually rely on email marketing. Often, they simply lack the know-how to write professional newsletters. But only with your own in-house marketing channels can you be independent of the whims of SEO, AI search, LinkedIn, and the like. As an experienced newsletter writer, I'll reveal what you need to consider when writing your newsletter to convince existing customers to make repeat purchases.
Search engine optimisation – SEO for short – is multifaceted. Organic SEO is an important part of it: content that Google and other search engines find so valuable that they voluntarily recommend it to their users – your customers. What does organic SEO mean and how does it work? Let's take a look together.
You keep hearing how important on-page optimisation is? That only with an optimized website will you rank well in search engines and be found by customers? Here you'll find the knowledge to participate in informed discussions in the future. What does on-page optimisation mean? The term "on-page optimisation" refers to the search engine optimisation (SEO) of a website's content, structure, and technical aspects. In other words, everything that happens directly on your website. […]
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