SEO keyword research? Forget the dry theory! As a German SEO consultant and copywriter, I'll show you in 3 easy steps how to find the exact keywords that will truly boost your reach. No unnecessary frills – just tools, tips, and real-world experience. Give me 5 minutes, and you can get started right away! First off: What makes SEO keyword research truly successful? Many so-called keyword researches consist of endless lists. Unsorted and often […]
Many companies invest in website design, technology, and content – but not in visibility. And then they're surprised when no one clicks. Others believe they've already "done" SEO. Some wonder why, despite top rankings, no one buys anything. In this article, I'll show you 8 1/2 common SEO mistakes that I encounter again and again in website projects – and how you can avoid them on your own website. Take 5 minutes to read, […]
The time has come: SEO and content marketing will finally merge in 2024 to form SEO content marketing – practically the hottest thing in digital marketing. This brings together what has long belonged together: search queries and the relevant content across all marketing channels. How does it work? In this article, I've put together a guide for you: "How to SEO Marketing in 6 Steps." Take 7 minutes to read it and catapult your website […]
Monitoring and SEO reporting go hand in hand: Monitoring involves continuously collecting data about your website, which you can then analyze in regular reports. This way, you always know exactly where your website stands – and what you should improve. In this article, I explain how I, as an SEO consultant, create reliable reports for my clients: what format, what should be included, and which tools I use. Create […]
My experience as an SEO copywriter tells me: Without SEO monitoring, you don't know how hard your website is working for you. Your content might be top-notch, but monitoring it won't give you any certainty about its true performance. In this article, I'll show you what you need for content monitoring, which tools are suitable, and how you can use them to permanently improve your content. I'll also answer […]
As an SEO copywriter, I'm convinced that regular content maintenance is crucial for your website to rank well on Google in the long run. In this blog post, I explain why keeping content up-to-date is so important, which tools can help you measure its performance, and provide a checklist of optimisation measures you can implement yourself. Finally, I answer frequently asked questions about revising content. Let's get started […]
Imagine your website wasn't just a shop window, but a real sales magnet. That's exactly what can happen after you develop a well-thought-out SEO and content strategy. As an experienced SEO consultant, I'll guide you and show you how to create such a strategy yourself – in just 5 1/2 steps. Let's work together to transform your content from "nice to look at" to "unbelievable, […]
Can you measure content quality? I say yes. You're probably interested in how good the SEO content on your website is and where you can start improving it. But do you know how to conduct an SEO content audit? As an SEO consultant, I analyze websites and their content daily. In this article, I'll guide you through my proven content audit process in 3 ½ steps. Take […]
UX writers help users navigate a website or app. They create targeted "microcopy" content to make users' lives easier. At the same time, UX writers can suggest specific actions to users—as requested by the client—and thus encourage them to take action. Microcopy is tiny—but with enormous potential for user-friendliness, especially in the age of AI search. I'll show you what UX can achieve for your website.
"How do I measure my SEO?" is a question I get asked frequently. Until now, you could only assess the performance of your website's technical SEO using complex tools. With Google Lighthouse SEO, you now have the opportunity to quickly, easily, and free of charge measure the search engine optimisation of your (and any other) website. Get your feedback directly from Google!
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