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Copywriting

SEO-Translation – How to Rock (German) Website Translation

Let me guess: you need to somehow translate your website to German? However, the “how to” raises questions upon questions. In this article, I address some common topics and share my advice as an SEO consultant: what should you consider when it comes to (German) SEO translation, SEO localization, and SEO transcreation? Take 5 minutes […]

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Copywriting English SEO

Multilingual SEO ‒ How to Attract International Customers Online

You want to reach millions of additional customers with your product? Multilingual Search Engine Optimization (SEO) is one way to get there. Once you translate your website, for example, into German and fill it with high-quality SEO content, users in Germany, Austria, and Switzerland will be able to find it. Consider the following aspects before […]

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English SEO

Content Strategy for SEO ‒ in 5 1/2 Steps

You want to take your business from “we’re doing something online because that’s what companies need to do” to “we generate a lot of revenue online”? Sounds like your next logical step is creating a content strategy for SEO. Let me show you how I, as a content SEO consultant, develop this kind of strategy […]

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SEO

What SEO Stands for… A Brief Summary

As a SEO copywriter people frequently ask me: “What is SEO? And what does SEO stand for?” A complex question that I will answer shortly: What is SEO? And what does SEO mean? SEO is short for Search Engine Optimization. It is a special field within online marketing. Marketing experts use it as an umbrella […]

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