SEO monitoring – Or: How hard is your website content working?
My experience as an SEO copywriter tells me: Without SEO monitoring, you don't know how hard your website is working for you. Your content might be top-notch, but monitoring it won't give you any certainty about its true performance. In this article, I'll show you what you need for content monitoring, which tools are suitable, and how to set up your […]
Content management made easy: Tools + tips for top rankings
As an SEO copywriter, I'm convinced that regular content maintenance is crucial for your website to rank well on Google in the long run. In this blog post, I explain why keeping content up-to-date is so important, which tools can help you measure its performance, and provide a checklist of optimisation measures you can implement yourself. Finally, I answer […]
9 points to consider when outsourcing content writing
Creating effective SEO content yourself is time-consuming. Many marketers therefore outsource content production to professional SEO copywriters. Do you also simply not have the time to write landing pages, blog posts, and the like yourself? The solution: have content and SEO content written for you. To ensure your website performs well with the purchased content, here are nine tips from an SEO copywriter.
Getting website copy written: 8 steps to success
Do you want to attract more customers with your website, but simply don't have the time in your busy workday to create compelling content? You know that content that convert require expertise that goes beyond mere writing? In this blog post, I'll show you what you can outsource when it comes to website copywriting, and in what order. This way, you avoid losing time and effort when outsourcing […]
What is (good) SEO content?
When you read the term "SEO content," you probably first think of content written in a way that allows Google to find them. In other words, all the content content on your website or blog. That's true—but only to a certain extent. Take five minutes to read and find out what else counts as SEO content besides content. And what else you should consider […]
Developing an SEO content strategy – in 5 1/2 steps
Imagine your website wasn't just a shop window, but a real sales magnet. That's exactly what can happen after you develop a well-thought-out SEO and content strategy. As an experienced SEO consultant, I'll guide you and show you how to create such a strategy yourself – in just 5 1/2 steps. Let's take the leap together with your content […]
3 ½ Steps to an SEO Content Audit for Your Website
Can you measure content quality? I say yes. You're probably interested in how good the SEO content on your website is and where you can start improving it. But do you know how to conduct an SEO content audit? As an SEO consultant, I analyze websites and their content daily. In this article, I'll guide you through the process in 3 ½ steps […]
Multilingual SEO – Be found internationally on the web
Do you want to reach billions of new customers with your product or service? One way to do this is through multilingual SEO: With strategic SEO and content marketing in both German AND English, users worldwide can suddenly find your website. Here are five practical tips that I use as an SEO consultant to help my clients rank at the top of Google with international SEO. What exactly […]
Get professional content written: 4 reasons why you need a professional copywriter
Anyone can write, you might be thinking. And you're wondering: What added value would I get from having professional content written for my website? Here are four good reasons why investing in a professional writer could be worthwhile for you.
UX writers and the magic of user-friendly microcopy
UX writers help users navigate a website or app. They create targeted "microcopy" content to make users' lives easier. At the same time, UX writers can suggest specific actions to users—as requested by the client—and thus encourage them to take action. Microcopy is tiny—but with enormous potential for user-friendliness, especially in the age of AI search. I'll show you what UX can achieve for your website.
