UX writers and the magic of user-friendly microcopy
UX writers help users navigate a website or app. They create targeted "microcopy" content to make users' lives easier. At the same time, UX writers can suggest specific actions to users—as requested by the client—and thus encourage them to take action. Microcopy is tiny—but with enormous potential for user-friendliness, especially in the age of AI search. I'll show you what UX can achieve for your website.
SEO content length – How long is the optimal SEO content?
Why write (or have someone write) 2000 words when 300 will do? And are 300 words really enough for Google to find my website? Over the years, I've collected my clients' questions about SEO content length. In this article, I explain the role content length plays in search engine optimisation, how many words an SEO content needs to perform well, and what you should pay attention to regarding content length.
Google Lighthouse: How good is your website?
"How do I measure my SEO?" is a question I get asked frequently. Until now, you could only assess the performance of your website's technical SEO using complex tools. With Google Lighthouse SEO, you now have the opportunity to quickly, easily, and free of charge measure the search engine optimisation of your (and any other) website. Get your feedback directly from Google!
Writing a newsletter – here's how (easier)
You've decided to launch your own newsletter? A smart move! Far too few companies actually rely on email marketing. Often, they simply lack the know-how to write professional newsletters. But only with your own in-house marketing channels can you be independent of the whims of SEO, AI search, LinkedIn, and the like. As an experienced newsletter writer, I'll reveal what you need to consider when writing your newsletter to convince existing customers to make repeat purchases.
Organic SEO – What is it?
Search engine optimisation – SEO for short – is multifaceted. Organic SEO is an important part of it: content that Google and other search engines find so valuable that they voluntarily recommend it to their users – your customers. What does organic SEO mean and how does it work? Let's take a look together.
On-page optimisation
You keep hearing how important on-page optimisation is? That only with an optimized website will you rank well in search engines and be found by customers? Here you'll find the knowledge to participate in informed discussions in the future. What does on-page optimisation mean? The term "on-page optimisation" refers to the search engine optimisation (SEO) of a website's content, structure, and technical aspects. In other words, everything […]
