Google Lighthouse: How good is your website?
"How do I measure my SEO?" is a question I get asked frequently. Until now, you could only assess the performance of your website's technical SEO using complex tools. With Google Lighthouse SEO, you now have the opportunity to quickly, easily, and free of charge measure the search engine optimization of your (and any other) website. Get your feedback directly from Google!
Writing a newsletter – here's how (easier)
You've decided to launch your own newsletter? A smart move! Far too few companies actually rely on email marketing. Often, they simply lack the know-how to write professional newsletters. But only with your own in-house marketing channels can you be independent of the whims of SEO, AI search, LinkedIn, and the like. As an experienced newsletter writer, I'll reveal what you need to consider when writing your newsletter to convince existing customers to make repeat purchases.
Organic SEO – What is it?
Search engine optimization – SEO for short – is multifaceted. Organic SEO is an important part of it: content that Google and other search engines find so valuable that they voluntarily recommend it to their users – your customers. What does organic SEO mean and how does it work? Let's take a look together.
On-page optimization
You keep hearing how important on-page optimization is? That only with an optimized website will you rank well in search engines and be found by customers? Here you'll find the knowledge to participate in informed discussions in the future. What does on-page optimization mean? The term "on-page optimization" refers to the search engine optimization (SEO) of a website's content, structure, and technical aspects. In other words, everything […]
