After going live, many marketing teams tick off the list – but SEO doesn't end there. Now the real work begins: Is the site converting? Is the content up-to-date? Is the technology working? "SEO maintenance only works if you think about it holistically," says Ayla Grzegowski. She explains which processes and tools she and the awork marketing team use every day – and […]

11 min.
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You need SEO content that performs flawlessly – no chasing after it, no corrections, no stress. Simply good content that are delivered on time and fit your strategy. Whether an SEO content freelancer or an agency is a better fit for you depends on several factors. As an SEO consultant, I compare both options for you based on practical experience: honestly, strategically, and […]

6 min.
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Buying SEO content sounds easy – until you try it. Because what seems simple at first glance quickly becomes frustrating: generic fluff without added value, missing the search intent, and still lackluster even after the third round of revisions. All you want is to be found, to convince customers with content – ​​and as easily as possible. Don't worry, we can help. […]

4 min.
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Skilled professionals search for jobs online – but many career pages remain invisible to Google and AI search engines. With SEO for HR, you can direct applicants straight to your website: without expensive ads, without recruiters. Especially when staffing needs are high, it's worthwhile to optimize your careers section and strategically use SEO-optimized job postings. How exactly this works – and how one of my client projects […]

5 min.
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SEO keyword research? Forget the dry theory! As a German SEO consultant and copywriter, I'll show you in 3 easy steps how to find the exact keywords that will truly boost your reach. No unnecessary frills – just tools, tips, and real-world experience. Give me 5 minutes, and you can get started right away! First off: What makes SEO keyword research truly successful? Many so-called keyword researches […]

5 min.
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Many companies invest in website design, technology, and content – ​​but not in visibility. And then they're surprised when no one clicks. Others believe they've already "done" SEO. Some wonder why, despite top rankings, no one buys anything. In this article, I'll show you 8 1/2 common SEO mistakes that I repeatedly encounter in website projects – and how you can avoid them on your own […]

6 min.
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The time has come: SEO and content marketing will finally merge in 2024 to form SEO content marketing – practically the hottest thing in digital marketing. This brings together what has long belonged together: search queries and the relevant content across all marketing channels. How does it work? In this article, I've put together a guide for you: "How to SEO Marketing in 6 Steps." Take […]

7 min.
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Let me guess: You want to translate your SEO-optimized website? But when it comes to the "how," questions abound. In this article, I'll answer frequently asked questions and give you tips on what to consider when translating, localizing, or transcreating your SEO content so that it gets found on Google. Just take 5 minutes to read. Then you can start translating your website […]

6 min.
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Monitoring and SEO reporting go hand in hand: Monitoring involves continuously collecting data about your website, which you can then analyze in regular reports. This way, you always know exactly where your website stands – and what you should improve. In this article, I explain how I, as an SEO consultant, create reliable reports for my clients: which format, what belongs in them […]

5 min.
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